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-Behind The Brand-

JIUGA Games – Board Game Brand from Hong Kong

JIUGA Games, under Be Prepared Ltd., was founded by three fathers who share a passion for board games. Concerned about the prevalence of digital entertainment, they aimed to provide children with meaningful alternatives. They design portable and visually appealing tabletop games that encourage parents and children to play together, strengthening family bonds through joyful interaction. We believe that physical games offer irreplaceable interpersonal experiences, bringing friends and families closer.

As the brand evolved, JIUGA Games began integrating elements of Hong Kong local culture into its designs. These unique games are not only ideal for family gatherings and parties but also serve as engaging tools for team building, offering fun challenges that foster teamwork and strategic thinking.

Furthermore, JIUGA Games has collaborated with several renowned local illustrators to co-create distinctive games that blend artistic creativity with playfulness. These innovative products have not only been recognized for their educational value but have also gained popularity among diverse age groups for their originality and engaging content.

The brand is represented by two adorable penguin mascots, PETE and GULU, symbolizing partnership and companionship – core values that JIUGA Games strives to convey through every game experience.